Meet Our Founders

Sam Kim


Sam Kim - Co-Founder
Ex Merrill Lynch - 25+ years in finance & social impact investing
Background
- Ex Merrill Lynch - 25+ years in finance & social impact investing
- Public speaker and Government Advisor
- Raised in Kenya - deep understanding of local markets
- Education: New York University, Hankook University of Foreign Studies
Experience
- Investment banking expertise from Merrill Lynch
- Social impact focus on emerging markets
- Government relations and policy advisory
- Public speaking on fintech and financial inclusion
Vision for GoChapaa
Sam brings decades of financial expertise and a deep understanding of both global markets and local African contexts. His experience in investment banking provides the financial acumen needed to build a sustainable business, while his social impact focus ensures GoChapaa serves the communities that need it most.
Dr. Paul "Moon Sup" Choi


Dr. Paul "Moon Sup" Choi - Co-Founder
Professor of Finance and Statistics - academic excellence in financial theory
Background
- Professor of Finance and Statistics - academic excellence in financial theory
- Former Advisor to FSC and other governments
- Author of "Fintech with AI, Big Data, and Blockchain" (2021) - Published by Springer
- Raised in Kenya - local market understanding
- Education: Harvard, Cornell, Yonsei, Ewha University
Expertise
- Academic research in fintech and blockchain
- Government advisory on financial regulation
- AI and Big Data applications in finance
- Blockchain technology and its practical applications
Vision for GoChapaa
Dr. Choi combines academic rigor with practical experience in financial technology. His research in AI, Big Data, and Blockchain provides the technical foundation for GoChapaa's innovative solutions, while his government advisory experience ensures regulatory compliance and sustainable growth.
Shared Vision
Common Ground
Both founders share:
- Kenyan upbringing - deep local market understanding
- International education - global perspective and best practices
- Financial expertise - complementary skills in banking and academia
- Social impact focus - commitment to financial inclusion
Complementary Skills
- Sam: Investment banking, government relations, public speaking
- Paul: Academic research, AI/Blockchain expertise, regulatory knowledge
- Together: Complete skill set for building a successful fintech company
Leadership Philosophy
Mission-Driven Approach
- Personal mission - not just a business opportunity
- Local focus - building for the communities they know
- Long-term vision - sustainable growth and impact
- Community engagement - working with, not for, users
Values
- Integrity - honest and transparent operations
- Innovation - continuous improvement and adaptation
- Inclusion - financial services for everyone
- Impact - measurable positive change in communities
Advisory Experience
Government Relations
- Sam: Government advisor on financial policy
- Paul: Former FSC advisor on financial regulation
- Combined: Strong relationships with regulatory bodies
Industry Expertise
- Sam: 25+ years in investment banking
- Paul: Academic research in fintech and blockchain
- Combined: Deep understanding of both traditional and emerging finance
Academic Contributions
Research and Publications
- Dr. Choi's book: "Fintech with AI, Big Data, and Blockchain" (2021)
- Academic papers on financial technology
- Conference presentations on emerging market finance
- Industry reports on blockchain applications
Thought Leadership
- Public speaking on fintech and financial inclusion
- Media appearances on financial technology
- Industry panels on emerging market finance
- Academic conferences on blockchain and AI
Personal Commitment
Local Investment
- Personal investment in Kenyan communities
- Long-term presence in African markets
- Family connections to local communities
- Cultural understanding of local financial behaviors
Global Perspective
- International education and experience
- Global network of financial professionals
- Best practices from developed markets
- Innovation adapted for emerging markets
Building the Future
Vision for GoChapaa
Together, Sam and Paul are building GoChapaa to be:
- The leading fintech platform in emerging markets
- A model for community-driven financial services
- A bridge between traditional and digital finance
- A catalyst for financial inclusion and empowerment
Long-term Goals
- Scale globally while maintaining local focus
- Empower communities through financial tools
- Drive innovation in emerging market finance
- Create lasting impact in underserved populations
Contact Information

Built by locals, for locals, with global expertise and local understanding.